First sketch
While writing the script we both felt it a cool idea to give everything we could a rich back story or subtext, to further enhance the reality or our far-fetched universe. Louise's obsession with eating, and more specifically eating lots of cakes, was the first port of call. Everything from the logo, to the box shape, to box packaging, to the cakes themselves had to be just so. We called upon my fiancée Leonie Batt, another excellent Artiste, to come up with the goods. The rough brief was for the logo to liken those from the 1950's but with her own spin on it.
Tidying up
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